NILIT® presents the BodyFashion and Activewear Trends for Fall-Winter 2011-2012

Press Center NILIT® presents the BodyFashion and Activewear Trends for Fall-Winter 2011-2012  Migdal Haemek, Israel, December 2, 2009 NILIT® today announced its new trend concepts for bodywear and active-sports wear for Fall-Winter 2011-2012 which will be presented in the NILIT® BODYFASHION TRENDBOOK. Faced with pressing environmental and socials challenges in today’s world, a new creative energy is emerging from the global economic crisis. There is no time to waste when it comes to redefining products and reassessing the conventional framework in which we have been thinking. Crises may challenge us, but at the same time they open windows of opportunity for change. In these difficult times, what buttons can we press to achieve success? Remaining one step ahead is the goal and innovation is the key. Let Nilit’s wide variety of state-of-the-art yarns become your dynamic partners in creativity and inspire you to meet the challenge to reinforce your product’s value by using an approach focused on innovation. Nilit’s innovative power and commitment to quality sets the standard for nylon 6.6 performance yarns world-wide. Nilit’s unique combination of consistent customer orientation and leadership in innovation and technology is the corner-stone of its success. ECO-DESIGN, SENSUAL LUXURY, COLORFUL FLEXABILITY, DYNAMIC VERSATILITY, WELLBEING & COMFORT and ENVELOPING PROTECTION are today’s mega-trends which inspire yarn technology and innovation. The NILIT® Trendbook recommends the yarns needed to create the dynamic products which will lead the fashion trends for the coming season. BODYWEAR TRENDS: The Trendbook defines three BODYWEAR trends for FALL-WINTER 2011-12 and highlights the yarn innovations best suited to these trends: COUNTRY LANDSCAPE (ECO-DESIGN) A traditional rustic look conjures a landscape of limitless combinations of unusual mixes of color and natural textures inspired by the English Countryside. An essential challenge today is to respond to environmental concerns and the future of the planet by finding a way to fuse protection, well-being and ecology. To meet the global awareness of eco-friendly processes and create deep uniform colors, products are created using NILIT® EcoCare recycled yarns. ALL DRESSED UP (SENSUAL LUXURY) A mood of fantasy inspires a glamorous haute couture style focused on body-fitted shapes and made from luxurious and sophisticated fabrics. The Couture spirit meets technology! Super-stretch second-skin fabrics in a sensual lingerie mood have a smooth silky hand that provides high luster and a luxurious touch. The timeless elegance of satin and damask is created using NILIT® Britex yarn.  INSIDE OUT (COLORFUL FLEXABILITY) Cool and trendy bodywear worn with audacious streetwear chic is a wild fusion of grunge aesthetics, funky graphic motifs and daring mixes of colors and textures. Worn to be seen, high-energy bodywear is made for action and worn with irresistible spontaneity. Inventive and daring color combinations created from NILIT® Colorwise yarn go hand in hand with performance functions and flexibility. . ACTIVEWEAR TRENDS: The NILIT® TRENDBOOK defines three ACTIVE-SPORTSWEAR trends for FALL-WINTER 2011-12 with the accent on high-performance yarn innovation. GET FIT! (DYNAMIC VERSATILITY) For fitness, dance and gymwear, the focus is on trendy trans-seasonal products which enhance performance. Sophisticated ergonomic designs with engineered panels merge fashion with technology. In the search for versatile multi-functional products, fabric textures must reinforce strength and resistance while combining comfort and breathability. NILIT® Aquarius yarn ensures moisture management, which remains effective even after repeated washings. EASY WEAR (WELLBEING & COMFORT) Responding to the desire for that feel-good factor, simpler means better. Yoga, Pilates and fitness guarantee both physical and spiritual wellbeing. Faced with today’s hyperactive and stressful lifestyle, the benefits of taking it easy are in the front line. The focus is on fabrics which boast softness, lightness and excellent shape retention. An authentic natural handle and mélange effect are created from NILIT® Arafelle yarn. PRO PROTECTION (ENVELOPING PROTECTION) For high-impact activity, the watchwords are protection and resistance provided by garments that envelope and defend the body with materials which brave the elements. Skillfully engineered sports garments must be highly protective yet guarantee freedom of movement. NILIT® high performance yarns make it possible to create fabrics which provide extreme resistance and optimal support. NILIT® Bodyfesh yarn provides anti-bacterial protection. .